Blog

July 2nd, 2014

SocialMedia_June30_ALinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong. The question many ask is: How exactly do you go about achieving this?

In this article we will go over eight important steps you need to take in order to build the perfect LinkedIn profile. In fact, we came across a great infographic on Link Humans that could be a big help when following these steps. We strongly suggest you take a look at this when building your profile.

Step 1: Establish your profile

While you don't have to join LinkedIn, it is a good idea if you are looking to connect with other business owners and colleagues through a more professional, business style networking oriented social network. If you do want to connect at this level, the absolute first thing you need to do is to create a profile. This can be done by:
  1. Going to LinkedIn's website (linkedin.com).
  2. Clicking on Join Today.
  3. Entering the relevant information on the following page. We recommend using the name the majority of your customers and clients know you by and your work email address. Personal email addresses are fine if you don't want to fully represent your company.
  4. Selecting Join LinkedIn.
If you use your Facebook account for business, you can also sign up using your Facebook account. Just follow steps 1. and 2. above and click Sign Up with Facebook. You will be asked to log into your account (if don't already have Facebook open in another tab on your browser) then approve the account access rights. Once you've done this you should see your basic profile pop up.

Step 2: Select an appropriate picture

LinkedIn is a work-related network, and to that end you will need to present the right corporate image; this means uploading a professional profile photo. This image should clearly show your face and be cropped to show mainly your head and upper body. The background should be clear or unobtrusive, allowing you to be the main focus.

If you don't have any professional head shots, it might be a good idea to get some taken. Most photographers can snap a few for you, and will be able to provide you with information about how to pose and dress for the shots.

You can add an image to your profile by:

  1. Logging into your profile.
  2. Hovering over Profile which is located in the menu bar at the top of the screen.
  3. Clicking on Edit Profile followed by the camera icon at the top of your profile.
  4. Pressing Change photo and then selecting the image you would like to use as your profile picture from a file on your hard drive.
  5. Ticking Save to set your picture.
The reason a good picture is more important than on other networks is because it has been proven that profiles with professional looking pictures are easier to find and also enhance the potential that other members will want to connect or even recognize you.

Step 3: Fill in your basic information

Once you have a great picture set on your profile go back to the editing screen and add your basic information. This includes your name, role, location, and company. Also, click on the Edit Contact Info tab to the right-hand side of your basic information section. Add as much contact info as you feel comfortable with; we recommend your email address and company website at the very least.

Step 4: Determine who your main audience will be

Before you begin to fill in your profile, you should take time to determine what the purpose of this profile will be. Will it be used to find new colleagues? Or will it be used to connect and communicate with your colleagues? Or, will it used to find prospective clients? Each reason will determine what information you should include in your profile along with the relevant keywords.

For example, if you would like to find new employees you can tailor your profile to show what you do in your job and what makes it so great. You can then also come up with more relevant keywords to use in your content. For example, using the words 'career' and 'job' and including in your summary information about who you are looking for will definitely attract prospective hires. However, this profile likely won't attract colleagues or clients.

Don't feel that you have to limit yourself to one set function however. For example, there are many crossover terms that both clients and prospective employees will search for. So, if you want to use your LinkedIn profile for more than one reason, take some extra time and try to figure out which keywords and ideas you think will work well. The great thing about LinkedIn is that you can always edit everything at any time. So, if you want to switch your audience, you can easily do so by simply editing parts of your profile and changing keywords.

Step 5: Write a solid summary

The summary of your LinkedIn profile is a place where you highlight who you are. Take time to craft this so that you can showcase what you do and your main strengths. Be sure to use relevant industry and position specific keywords and terminology that you believe your audience will be searching for, as this language will make your profile easier to find in searches.

The key here is to write a summary that not only explains what you do and your experience, but showcases who you are. Use active language like 'I', 'my', and 'me', and be sure to include a way for people who don't have a LinkedIn profile to contact you - usually an email, link to your website or a phone number.

Step 6: Add your past and present positions

Once your summary is finished, you should move onto your current and past positions. This section should reflect your resume and highlight the experience you are talking about in your summary. It would be helpful to try and work in some of the keywords you used in the summary or identified earlier in order to really make your experience really stand out.

Chances are you aren't looking for work, so you can deviate a little from your resume here, and highlight what you do best, or how you can help your audience best. Feel free to leave out points that may not be 100% relevant or interesting e.g., how many people you manage, sales goals, etc.

Step 7: Start connecting

Once your profile is mostly complete with experience and a summary, you can start looking for people to connect with. Start by searching for people that you know or work with on a regular basis and inviting them to connect.

Next, join a few groups that are related to your position and industry. These can be found by hovering your mouse over Interests which is located in the menu bar near the top of the window. Select Groups from the menu that drops down and then select Find a group from the right-hand side of the page that opens. Some groups are private and will require you to ask to join them, but don't be afraid of sending in your request.

Once you have joined some groups and started to make connections be sure to be active on the network. It will help to join in on conversations held in your groups and post content on a regular basis. And, if you meet new clients or people don't be afraid of looking them up on LinkedIn and asking to connect with them!

Step 8: Work on your awards and recommendations

Finally, start recommending people that you know. You can do this by going to a colleague's profile and scrolling down to their Skills and Endorsements section. Find skills that you know they possess and press the + Endorse button beside the skill. Most people will also do this for you as well.

If you have won awards in the past, be sure to include these as well, especially if they are relevant to your intended audience. Just be sure to pick the awards that really highlight your skills, as an Employee of the Month award may not be the most relevant.

From here it's really just a matter of tinkering with your profile on a regular basis. Be sure to be active and ensure that your profile really reflects who you are. Doing this will create a stand-up profile you can be proud of.

Looking to learn more about LinkedIn and how to use it for your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 26th, 2014

Security_June23_ABusinesses are relying increasingly on virtual machines to handle more critical data and tasks than ever before. Still, many are misguided about their security needs in a virtual environment. There are several myths that if believed can have serious consequences; leaving your organization vulnerable to an attack. Understanding these issues is key to helping you make better and safer decisions about the virtual environment of your business.

Myth No.1: Existing endpoint security will protect our virtual environment

Most traditional endpoint security solutions are virtual-aware and provide low levels of protection. This simply isn’t enough. Depending on the virtualization platform used (VMware, Microsoft, etc.), your traditional endpoint security suite can probably recognize virtual endpoints. However, this physical software often can’t bring its full tool set of anti-malware to the virtual world, meaning it can only perform basic tasks such as on-access scanning.

Therefore what you need is a solution that has been designed to keep both virtual and physical computing environments secure. There are a wide-number of solutions out there, and the best one for your business will depend largely on the virtual environments you employ. We strongly recommend talking to IT experts like us, as we can help determine, or even offer, the strongest security based.

Myth No.2: My existing anti-malware doesn’t interfere with my virtual operations

Performance issues can create security gaps that don't exist in your physical environment. Traditional endpoint security uses an agent-based model where each physical and virtual machine has a copy of the security program’s agent on it. This agent communicates with the server while performing security tasks. This is fine for physical machines, but if you have 100 virtual machines running off of one main environment that has been infected with malware, you’ll also have 100 instances of malware running on the machines.

This high level of duplication can cause massive performance degradation and waste tons of storage capacity. Therefore, you should make an effort to ensure that all of your systems including the main ones are without malware. This not only makes every system secure, but can also speed up overall operations.

Myth No.3: Virtual environments are inherently more secure than physical environments

Sadly, this just isn’t always true. Virtualization is designed to allow software, including malware, to behave as it normally would, and malware writers will target any and all weak points in a business’s network to accomplish their goals. An attacker who compromises one virtual machine and finds a way to jump to the hypervisor - the system that enables the virtualization - then has access to every virtual machine on that host.

Therefore, malware scanners on both the user and main systems would be a good idea. If it does happen to get on a system, the chances of it spreading are drastically reduced.

Myth No.4: Using non-persistent virtual machines effectively secures a network

In theory, any machine that encounters malware is wiped away and recreated cleanly. However, we are now seeing malware that is designed to survive teardown of individual machines by spreading across the virtual network. This allows it to return when new virtual machines are created.

Additionally, being too eager to create new machines on demand can result in virtual machine sprawl, which happens when virtual machines are created but then forgotten. This leads to an unmaintained virtual endpoint operating without your knowledge. Even if the rest of your virtual machines are secure, it’s possible for one machine to eavesdrop on the traffic of another virtual machine, leading to privacy and security risks.

The best solution to this is to employ an IT manager who can track and maintain systems. Many IT partners offer a solution like this, so experts like us may be able to help ensure your systems are secure.

Myth No.5: Specialized virtual security programs are more or less the same

There are various approaches to virtualization security and your network will probably need a blend of available options. This all depends on what you’re trying to protect.

A non-Web-connected server is going to have entirely different security needs than a virtual desktop of a server that manages customer information. Implementing one without the other simply just won’t do in today’s world, where attackers are set on getting their hands on your data.

Proper security is vital in making virtualization a critical component of your business IT infrastructure. Looking to learn more about virtualization and its components? Contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 25th, 2014

Productivity_June23_AOne of the most frustrating tech issues a business faces is slow Internet connectivity. Despite today’s technological advancement, many businesses suffer from lowered productivity as a direct result of a slow Internet connection. If this is a daily annoyance for your business too then it's time to learn some ways to help fix your slow Internet connection and speed up business performance.

5 ways to combat a slow Internet connection:

1. Control devices that interfere with the connection:

Wireless devices can be one of the reasons for a slow Internet connection. It’s wise to talk to us about a wireless network analyzer so that you know the sources of interference. Believe it or not, most of these sources might be coming from the company kitchen!

Good examples include the microwave, cordless phone, security alarm, and other wireless devices which use the 2.4GHz band. These can interfere with 802.11g or single-band 802.11n routers. The best solution is to reposition these household electronics to either help solve the problem completely or at least minimize the chances of interference.

2. Control applications that hog bandwidth:

Without your knowledge it’s most likely that employees are using applications that are hogging the bandwidth. It’s vital that you are aware of these applications, especially ones that have video conferencing and streaming abilities which tend to be responsible for weak bandwidth in corporate environments. Other applications such as torrent and gaming apps can also be responsible. It is best to make sure that these apps are not installed on your company computers, of if they are, make sure their use is regulated.

Believe it or not, one of the biggest bandwidth hogs is YouTube. Some companies, when they audit their network usage, have noticed that streaming services like YouTube can take up more than half of their total bandwidth. While in some positions, video streaming may be necessary, it's likely not for the majority of roles. Therefore, it would be a good idea to implement a rule about the use of YouTube during business hours e.g., it should only be used for necessary tasks.

Some would recommend blocking services like this, but if your business uses Google's other services, blocking YouTube could actually end up blocking access to other Google services. It would be a good idea to consult with us as to the best way to limit use.

3. Reposition your router:

As simple as this might sound, your router might also have to be repositioned to help increase your Internet speed. You might want to try raising your router so that broadcast range can be more effective. If this doesn’t work, which sometimes it doesn’t, try placing your router in the center of your office for a more equal signal distribution. The best solution however, is to place your router as near to computers and other receivers as possible.

4. Consider an upgrade:

If your wireless networking equipment is old then it probably needs an upgrade. Keep in mind that technology moves at an extremely fast pace and your wireless network might be outdated in just a few years.

We strongly recommend talking to us, as we can help recommend the best upgrade solution. For example, the two most common upgrades include installation of a new repeater or wireless amplifier and replacement of your current antenna. Because antenna's are so varied, we can help make sure that the antenna being installed is compatible with your router.

5. Use the latest network technologies:

As mentioned earlier, technology moves fast which is why it is essential that you become familiar with its recent advancements, particularly in the area of wireless networking. There are countless apps, software, and hardware out there that can help boost the speed and performance of your router, some of which can even be downloaded for free. Our networking experts can help ensure your business has the latest and greatest, so be sure to consult with us first.

Dealing with a slow Internet connection can be a huge pain. If not taken care of right away, it can have immense impact on your overall work output. Looking to learn more about ways to improve your Internet connection for maximized productivity? Connect with us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 24th, 2014

Facebook_June23_ASocial media platforms have become a useful tool for businesses to increase reach, as well as draw in potential customers, whether through advertisements or online campaigns. One of the most popular social media platforms, Facebook, is starting to roll out extended video and frequency buying capabilities to help businesses achieve better market penetration. The real question is: What is it and how does it work?

What is Video Views Objective?

Following the introduction of video metrics and Premium Video Ads, Facebook has now introduced expanded video capabilities, called Video Views Objective. This feature will enable businesses running video ads to choose video views as an objective for their campaigns. In short, this allows businesses to take advantage of two solutions to direct Facebook users to additional content. All businesses will be able to plan their campaigns using the traditional broadcast model of reach and frequency.

Video Views Objective (VVO) will be added to Facebook’s Ads Create Tool, Power Editor, and its ads application-programming interface. Ads created using VVO will automatically be optimized to be shown to targeted Facebook users who are most likely to view videos across devices. This will allow businesses to take people on a deeper journey with their brand by encouraging them to take action right after they have watched a video, and sending them a targeted brand message later on.

How does this help businesses?

As mentioned earlier, you will be able to encourage those who have viewed your videos to view additional content with two new solutions. Firstly, businesses who work with a Facebook account representative can create audiences of people who have already watched their videos. Ads can be created for those specific groups to help move them from awareness to affinity and consideration of the brand’s product or service.

A second way businesses can encourage increased engagement is by adding a call to action, which invites people to learn more and visit a specific destination, such as a page on their website, after viewing a video.

You can also gain more control over the number of people who will view your videos by utilizing reach and frequency buying. This will predictably manage audience sizes and the number of times your ads are shown to these audiences. Traditional broadcast ad campaigns are planned and bought by focusing on the number of people you can reach and how many times you can reach them. This helps align Facebook media delivery with the reach and frequency levels that deliver business results.

Facebook is a versatile tool in that it can be used to exhibit a business's core values, as well as enhance customer engagement and experience. Looking to learn more about Facebook for business? Call us today for a chat.

Published with permission from TechAdvisory.org. Source.

June 13th, 2014

security_June13_ANo matter what industry you operate in, today’s technological advancements make it inevitable that network security threats will sooner or later come knocking on your door. While it is true that corporate security measures can consume a lot of time and a huge chunk of change, the rapid growth of malicious Internet activity makes it extremely vital for your business to become familiar with and to follow the right security guidelines.

10 Security practice guidelines for businesses

  1. Encrypt your data: Encryption of stored data, filesystems, and across-the-wire transfers is essential to protect sensitive data as well as to help prevent data loss due to equipment loss or theft.
  2. Use digital certificates to sign all of your sites: You should obtain your certificates from a trusted Certificate Authority, and instead of saving your certificates on the Web server, save them to hardware devices like routers or load balancers.
  3. Implement a removable media policy: Devices like USB drives, external hard disks, external DVD writers or any writeable media facilitate security breaches coming into or leaving your network. Restricting the use of those devices is an effective way to minimize security threats.
  4. Implement DLP and auditing: Be sure to use data loss prevention and file auditing to monitor, alert, identify, and block the flow of data into and out of your network.
  5. Use a spam filter on your email servers: Using a time-tested spam filter such as SpamAssassin will remove unwanted email from entering your inbox and junk folders. It is important that you identify junk mail even if it’s from a trusted source.
  6. Secure websites against MITM and malware infections: Start using Secure Sockets Layer (SSL) which creates a secure connection between a user and server, over which any amount of data can be sent securely. Through SSL, you’ll be able to scan your website daily for malware, set the Secure flag for all session cookies, as well as use SSL certificates with Extended Validation.
  7. Use a comprehensive endpoint security solution: Using an antivirus software alone is not enough to provide defense against today’s security threats. Go for a multi-layered product to prevent malware infections on your devices.
  8. Network-based security hardware and software: Start using firewalls, gateway antivirus, intrusion detection devices, and monitoring to screen for DoS attacks, virus signatures, unauthorized intrusion, and other over-the-network attacks.
  9. Maintain security patches: Make sure that your software and hardware defenses stay up-to-date with new anti-malware signatures and the latest patches. If your antivirus program doesn’t update on a daily basis, be sure to set up a regular scan and a remediation plan for your systems.
  10. Educate your employees: As simple as it sounds, this might be the most important non-hardware, non-software solution available. An informed user will more likely behave more responsibly and take fewer risks with valuable company data resulting in fewer threats to your organization.
Businesses cannot afford to take chances with security. Why? Because doing so can trigger a domino effect, causing a cascade of problems that can lead to operational outages, data loss, security breaches, and the subsequent negative impact to your company's bottom line. Looking to learn more about security for your business? Call us today for a chat.
Published with permission from TechAdvisory.org. Source.

Topic Security
June 10th, 2014

hardware_June10_AIt’s undeniable that Macs and PCs have been locked in a battle for many years. PCs were once the go-to computer, mainly due to users wanting to use Windows and the fact that many essential programs only worked on Windows. But over the past fews years, an increasing number of programs have also been released for Mac. Because of this, many people are starting to wonder what exactly the difference is between the two systems.

Design

Apple prides itself on its iconic design while PC design depends on which company is making them. Even with the first Macintosh, introduced in 1984, the Central Processing Unit (CPU) and monitor were housed in one single unit thus reducing the number of cables necessary and creating a sleeker look. This design forward view has carried throughout the company's history and modern Macs are sleek, light, and designed to look cool.

PCs on the other hand, don’t come from one single manufacturer like Mac so there are countless designs available on the market. If you don’t like the design from one manufacturer you can simply look to others. With Mac, if you’re not keen on their design, you’re out of luck.

Specifications

While both Mac and PC have similar internal parts like RAM, hard drives, and graphics cards, their speed and capacity varies. Macs generally outperform PCs because of better hardware optimization, but tend to skimp slightly when it comes to RAM, hard disk space, and USB ports. PCs offer a wider range of customization, and you can add almost any parts you want.

Connections and optical drives found on Macs and PCs are different too. Mac offers standard selection of features including a Superdrive, audio in and audio out, USB, FireWire, Thunderbolt, and Ethernet. PCs on the other hand offer comparable features but with added bonuses like Blu-Ray players, TV tuners, touch screens, and HDMI ports.

The main difference here is that with Macs you have generally limited customization options, while PCs usually allow for a much wider range whilst supporting different kinds of hardware.

Operating System

Most PCs today come preinstalled with Windows 8.1 while Mac runs OS X Mavericks with users having the option to upgrade to the new OS X - Yosemite - this fall. OS X is generally thought to be more user-friendly, while Windows PCs generally see a more comfortable user base and a higher number of programs that work with the OS.

However, with the increasing adoption of virtual desktops and cloud systems, the idea of a separate OS being better is quickly falling to the wayside. This is especially true if you use a virtualized desktop solution where you connect to a server which delivers your desktop.

Software

One of the biggest reasons as to why Mac hasn’t captured a larger share of the market is due to the lack of software for its OS. This is most obvious in business computing where many applications are standardized for Windows but are not available on Mac. That being said, the major programs businesses use on a daily basis are all available for Mac too, so it's more the customized software you will need to look into.

User interface (UI)

While many computer users will proclaim one or the other superior when it comes to user interface, or UI, this is ultimately a matter of personal preference. Highlights of the UI in Mac include Launchpad which is a screen full of app icons for easy access, hot corners that can be customized for various types of views, a dock featuring your favorite apps, full screen mode for apps, and spaces that create as many desktops as you like to help minimize clutter.

With PCs UI, highlights include a touch-friendly interface which contains live tiles or rectangular boxes on the screen that represent an app and which is refreshed with the latest app content. Above all, Windows has the familiar desktop which almost every computer user is comfortable with using, and may even prefer.

There are more components that set Mac and PC apart. Find out more next month where we will dig into security, selections and customer satisfaction between the two.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
June 9th, 2014

businesscontinuity_June9_ARegardless of your location, the months of June, July, and August are usually prime for natural disasters. From Spring runoff in the mountains in the US in June to hurricane and typhoon seasons in the West and Asia, your business could be faced with a challenge. The best thing you can do to see your business through a disaster is to be prepare and one great way is through the use of apps.

Both Android and Apple mobile devices offer a wide variety of apps that users rely on daily. Because of this, these devices have become an integral part of our lives and would no doubt be on hand if disaster struck. The upside to this is that there are apps that can help you and your employees whatever the disaster. Here are four of the best types of disaster related apps you and your colleagues should download in order to prepare.

Weather apps

It is always a good idea to know what the weather forecast is for your local area. This can help you predict what could happen and even prepare your business should say a big storm be rolling in. There are a wide variety of weather apps out there and it can be difficult to actually pick which is the best to use. We recommend:
  1. The NOAA Weather Radio - Available on iTunes for iPhone and iPad users, this app is the official app for the National Oceanic and Atmospheric Association. When installed, you can receive local weather forecasts based on your location and storm or severe weather warnings pushed directly to your device. The app can be found on iTunes and costs USD$3.99
  2. Weather Underground - This app is among the most powerful weather apps out there. Using a wide variety of weather stations and user submitted weather it is up to date and able to offer accurate forecasts. With a Weather Radio feature, and push notifications of weather alerts, you can easily track potential storms. There is also the WunderMap which has radar, reports and IR Sat views as well. The app is available for free on Google Play and iTunes, and is rumored to be coming soon for Windows Phone.
  3. Local weather apps - Many TV stations and weather organizations have localized weather apps that focus on just local conditions. If you live in a disaster prone area, it would be a good idea to see if your local TV station has a weather app, as this could be the quickest way to receive updates.

American Red Cross apps

The Red Cross has a number of excellent survival oriented apps that could really come in handy for when a disaster strikes. These apps provide tips on how to prepare yourself and your family, as well as buildings for disaster, and what to do during and after a disaster strikes.

The best part is that most of the information is available offline, so you will have access to it even if cell networks are down. Some of the apps even provide weather alerts that will sound even if the app isn't open, alerting you about any impending danger.

These apps are all available for free on Google Play and iTunes. The best thing to do is to visit the Red Cross website and look for the apps that are relevant to your local area e.g., if you are in the mountains the Forest Fire and First Aid apps may help. The apps are all free and can be downloaded by clicking the links for your device's app store on the Red Cross site.

Social media apps

Social media services could prove to be a good way to connect and communicate during a disaster. Try setting up a group for your employees to communicate and encourage them to use it when a disaster strikes to share information and enact plans. One of the biggest added advantages to using social networks is that the servers that host the service are located around the world, so the chances of the service being down is fairly slim. If you have Internet access, you will be able to access the service.

It would be a good idea to define which social network you want to use and establish your pages and connections ahead of time. Have each employee sign up for and join the group you have created and also download the app onto their mobile devices.

Google Public Alerts

Google Public Alerts is the company's alert platform that allows for the distribution of emergency messages and notices like evacuation notices, public alerts, and storm warnings. For users in the U.S., Australia, Canada, Colombia, Japan, Taiwan, and Indonesia alerts will appear in Google Searches, Maps and if you are an Android or iOS user, from Google Now.

Mobile users who have Google Now installed should see relevant alerts pop up when something happens. While you won't see alerts for absolutely everything, Google does a pretty good job at broadcasting useful information. On mobile devices, these alerts will usually pop up in your Notifications Center where they are easy to see.

To get these notifications on your Android device, you will need to download the Google Search app and activate it on your device. You can find it for free on the Google Play Store, and on iTunes. Android users can also download the Google Now Launcher which will add Google Now to your device's home screen, and can be accessed by swiping to the right from your Home Screen.

Tips for using your mobile during an emergency

Here are six tips to help you leverage your mobile device during a disaster.
  1. Install relevant apps - In order to be prepared, you should install the apps necessary to communicate during a disaster, along with a weather app and if necessary a survival app.
  2. Ensure your contacts are up to date - To be sure, you should periodically update your contacts. Should anything happen you will know how to contact people and have a higher chance of being able to get in touch.
  3. Ensure your employees have devices that work - Even if you don't allow mobile devices in the office, or employees to use their own devices, it would be a great idea to ensure that your employees have devices that are in working order so should they need to contact you, or vice versa, you will have a better chance of being able to.
  4. Establish procedures to follow during a disaster - This is arguably the most important preparation you can do. Take the time to establish procedures you and your employees should follow during an emergency. Include where people should meet, backup plans, contact suggestions and the roles you expect your employees to take.
  5. Keep your batteries topped up - Mobile devices rely on batteries to operate, and during a disaster you may be without a power source for an extended amount of time. Therefore, Minimize use during a disaster. Ensure your batteries are full, or charges as often and has high as possible.
  6. Invest in a good power bank - Power banks are useful tools that are essentially big batteries. You can charge them up then use them to charge your devices. Take a look for one that is at least 9000 MHZ, or higher. The higher the number the bigger the charge.
If you are looking to learn more about using mobile devices during a disaster, or how your company can prepare, contact us today. Learn about our services and how we can help.
Published with permission from TechAdvisory.org. Source.

June 6th, 2014

GeneralHealthcare_June06_AUnauthorized data access by employees is one of the most significant security problems in health care, according to a new report.

The findings by KLAS, which consulted 106 health-care providers to produce its report "Security and Privacy Perception 2014: High Stakes, Big Challenges," echo that of another reported produced by Verizon.

The latter also found that 15 percent of health-care security incidents are attributable to insider misuse—that is, theft by employees. That number is higher than in 13 other industries.

The good news: Internal security is becoming part of the everyday discussion for many health-care providers, who are turning to outside experts, including health-care security service firms and health-care IT consultants, for security services.

Also key to preventing unauthorized data access by employees is ensuring that employees understand the importance of confidentiality. Sometimes, the intentions are not bad: An employee, for example, may download patients' personal health information to take home and work on it, but then the employee’s device gets lost or stolen.

As the stakes get higher, says the report’s author, more and more health-care organizations are outsourcing to ensure they are covering all of their bases. If you are looking to ensure your information is secure, contact us today to see how our solutions can help.

Published with permission from TechAdvisory.org. Source.

June 4th, 2014

Windows_June02_AOne of the first things you should do if your Windows desktop is running slow is to clean up the hard drive, and free up some disk space. One of the best ways to do this is through the Disk Cleanup tool which was created and designed as a convenient way to weed out old files that are no longer needed. These long forgotten files may be hindering your hard disk from performing at its peak. Disk Cleanup also has the innovative capability of determining which files can be removed safely from your hard disk.

How to operate the Disk Cleanup tool

Disk Cleanup can easily be accessed through the start menu or by searching Disk Cleanup. Once it has been opened, this tool will automatically select Drive C, although you can switch to other drives, and will show a list of file locations containing files that can be removed. Adjacent to each file location is data about the size it is taking up from your hard disk.

Each file location has a corresponding checkbox that needs to be selected in order to delete the unnecessary files it contains. Upon highlighting or selecting certain files, the description of the files will appear at the bottom of the window so that you know exactly which files you are removing.

When Disk Cleanup completes you need to restart your system to remove the unnecessary Windows Update files. Remember, the Disk Cleanup tool only removes those files that it thinks are no longer needed, hence usually very few are deleted.

The benefits of Disk Cleanup

  • Saves time and increases your efficiency - The traditional way of opening folders to find old files to delete may suffice for some, but not for those who prioritize productivity. Although files can be deleted manually, you may not know how, and the Disk Cleanup is faster too.
  • Makes your computer more reliable - Some programs are automatically downloaded through the Internet and are often virus-infected, therefore infecting other files as well. The Disk Cleanup tool can clean unwanted programs and virus-infected files which are decreasing your computer's reliability.
  • Maximizes your drive’s memory - The ultimate advantage of cleaning up your disk is the maximization of your computer’s storage space, increased speed, and improvement of functionality. Upon clearing the disk drive, the computer can perform at greater speed enabling you to use your device to run at peak performance levels.
The Disk Cleanup tool is as handy to launch and operate as any basic program, so there is no hassle of installing new software and tools to clean your computer. Not only does this allow you to use your disk space for necessary files but also improves your productivity. If you are looking to improve the speed of your systems, contact us today to learn more about our services and how they can help.
Published with permission from TechAdvisory.org. Source.

June 3rd, 2014

SocialMedia_June02_AAs social media becomes increasingly integrated with day-to-day business operations, we are seeing more businesses turn to these platforms for marketing purposes. If approached in the right way you could see some great returns from social media marketing campaigns. While there are many elements you can integrate in each potential plan, social PPC (Pay-per-Click) is really starting to take off. But, what exactly is this?

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media