Blog

July 30th, 2014

SocialMedia_July28_AOne of the main ideas behind LinkedIn is that the network is a virtual venue for people to share their thoughts, ideas, and observances with other like-minded users. Earlier this year the company introduced a new feature to their platform that allowed a select few users to create blog posts directly on LinkedIn. Now, the company has decided to open this up to all LinkedIn members.

About LinkedIn's new publishing platform

Like other social networks, LinkedIn allows users to publish posts on their profile which are then visible to other users. In the past, there was a limit as to how long the posts could be, which influenced how users shared the content they generated. Most would simply copy and paste a link to their content into a post on their LinkedIn profile.

In an effort to make sharing thoughts, ideas, expertise, etc. easier, LinkedIn has implemented the long-form post. This feature allows you to create longer content, such as blog articles and opinion pieces, and post this directly on LinkedIn. In other words, you can now use LinkedIn as a blog which is shared with your connections.

If you create long-form content, this could be a useful way to get posts out to an even wider audience than through your blog. This is because when you publish a post on LinkedIn, it becomes part of your overall profile, with the post being visible under the Posts section of your profile. New long-form posts will also be published and shared with all of your contacts automatically.

This means that you could technically increase the overall reach of your content, especially if the content you produce is useful to your LinkedIn connections.

Writing long-form content on LinkedIn

If you would like to start publishing long-form content using your LinkedIn profile, you should be able to do so by:
  1. Logging into your LinkedIn profile.
  2. Pressing the pencil in the box that says Share an update…
Note: This update is still rolling out to users, so you may not be able to produce long-form content just yet. If you don't see the pencil in the Share an update… box, you will need to wait for a few weeks, or until you get an email from LinkedIn saying the feature is ready for you to use.

If you do see the pencil icon, click on it to open the long-form post screen. It looks like most other Web-based publishing and writing platforms with the usual formatting buttons and text field where you input the content.

You can write your article directly on this page, but many choose to write using a program they are comfortable with and then copy and paste into the text field. If you want to add images to your post, you can simply click where you would like the image to slot into the content and select the camera icon from the menu bar above the text field. Select the image and hit Submit. You can then resize the image by clicking and dragging on it.

Saving and editing your content

Once you have finished writing we strongly recommend you hit the Save button at the bottom of the text field. This will save the content to your profile, but will not post it. This means you can edit the content before publishing. To do this, click on Preview which will open your post in another window, allowing you to see what the post will look like on your profile.

While in Preview mode, be sure to check the spelling and grammar, along with the overall formatting. If you spot anything that needs to be changed simply switch back to the editing tab on your browser and make any amendments.

When you have finished writing, formatting, and editing you can then hit the Publish button. This will then publish the content on your profile and share it with your connections.

If you have content that you think your connections and colleagues would benefit from reading, then this new LinkedIn feature could prove to be useful and should be considered as a larger part of your overall content strategy.

Looking to learn more about LinkedIn and how you can leverage it in your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 24th, 2014

Productivity_July21_AERP, or Enterprise Resource Planning, is often seen to be the domain of large businesses. However, with numerous new software solutions being released on a regular basis, small to medium businesses are quickly realizing the power of these back office automation and management tools. While it is true not all businesses will need it, there are several indicators as to when you should implement ERP.

There are several common business situations that indicate your business may be ready to implement an ERP solution. Here are 5:

1. Your business is entering the growth stage

If your business is experiencing a period of growth of profits, sales, and employees, chances are high that the number of systems and processes you use and require are also growing. If not managed properly, you could see a significant slowdown in growth due to inefficient processes.

By integrating an ERP solution, you can avoid this largely because these systems allow you to manage processes from a central location and provide you with the right resources when you need them. Essentially, they provide the platform that can support the systems and processes that enable healthy growth.

2. You have a tough time accessing business information

Companies without ERP often see employees wasting time tracking down important information. Think about the time you need to spend looking for accounting data. Is it available at the click of a button, or do you need to search for it across different locations?

If you are spending more time tracking important information than actually using it, you would do well to look into an ERP solution. It can centralize information and make it much easier to access when you need it, thereby increasing your overall productivity.

3. Finance and HR processes are becoming harder to manage

Companies with a small number of employees or customers can likely get by without specific software to help track relevant information and can use spreadsheets instead. But as soon as you see growth, you will quickly find out that spreadsheets simply won't cut it and managing Finance and HR related activities and information will become an uphill struggle.

If your teams rely on paper or other base information to develop reports and fill orders, you could see labor costs shoot up, possibly becoming your biggest expense. By integrating an automated solution like an ERP, you can cut back on these costs and make your employees' jobs more manageable.

4. Databases contain double entries and errors

When each department uses their own software to keep information, it can become impossible to manage it all and ensure that all systems contain not only the same information but are up-to-date. When different departments have different information for the same client, person or function you are going to see inefficiencies and errors made.

These mistakes and the time spent correcting them can result in increased wages, decreased productivity, and even potential loss of sales. By implementing an ERP, you can ensure that everyone is accessing the same information which is not only correct but also up-to-date.

5. There are numerous processes carried out on different software and systems

It is common to see many businesses invest in different software and systems for different functions and departments. In many cases, this can lead to high overhead and management costs which in turn can eat away at profits.

Many ERP solutions are developed to support a variety of business processes and departments. What this equates to is one solution that covers all aspects of your business. This is almost always more affordable than multiple systems. The same can be said if you need to add new employees. With traditional systems this means investing in new software licenses. However, with ERP you can usually add a user for a low monthly cost, or even no cost at all - depending on the solution you integrate.

If you are looking to learn more about ERP and how it can be implemented in your organization, contact us today and discover what might turn out to be a successful solution for increased profits and productivity.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
July 24th, 2014

BusinessValue_July21_AWhen it comes to the technology in your business, it can often be a challenge to keep it running smoothly and working effectively. Frankly, many small business owners simply can't keep up and their business can suffer as a result. To avoid this, one of the smartest things you can do is outsource your IT to a Managed Service Provider (MSP).

What is an MSP?

When small to medium businesses look to outsource the management of their technology, many turn to a Managed Services Provider. These service providers function as partners in the management of a business's technology and often assume responsibility for managing, installing, and monitoring all, or at least a large part, of your tech on your behalf.

Because many of these IT partners are focused on technology services, they can often provide technology services equal to, or better than, hiring an in-house IT team. Beyond that, most IT partners offer services at a fixed monthly rate, thus allowing your business to effectively budget for IT expenditures.

5 Ways an IT partner can help

Aside from stabilizing costs and offering powerful IT solutions, there are many ways an IT partner can help your business. Here are 5:

1. Provide stability and direction

Technology is always changing, and the number of services and solutions available is simply staggering. Do you go with Windows, OS X, or Linux for your operating system? What about servers? Do you want cloud services? If so, which? Simply picking the right solution for your business requires an IT expert.

IT partners know technology and take the time to get to know your business needs and goals. From there, they can help pick and implement the best solutions that will support your current demands and provide the necessary IT platform on which you can stably expand your business.

2. Allow you to focus on your core business function

Anyone who is not an IT expert but has been thrust into the role of managing technology quickly comes to realize that technology management and implementation is a full time job. What this means in many small businesses is that someone has to give up time focusing on their main role to focus on technology. This inevitably results in a loss of overall productivity.

By outsourcing your IT, you and your employees can focus on core business functions, without having to worry about pressing technology issues and staying up-to-date with tech developments. This results in an overall increase in productivity.

3. Help you learn how to leverage technology to meet your business goals

To many, new technology like the cloud, advanced databases, and web languages like HTML and CSS are simply too confusing. They may even be downright scary! When people feel overwhelmed by technology, they will often not be able to use it in the best possible way or they will shy away from it. This can lead to decreased productivity, unused technology, and a wasted investment.

Many IT partners don't just install and manage systems, they also take the time to ensure that employees are comfortable with them and understand how to use them. This increases overall tech buy-in and can in turn reduce wasted investments, saving you money in the long run.

4. Enable you to use the latest technology

A common complaint of many who work in small to medium businesses is that the technology systems in the company are old or slow. This is largely due to the fact that many businesses operate on thin margins and simply cannot afford to update systems or integrate new ones.

IT partners offer their services to many different companies and therefore need to ensure that they are using the latest technology. Because most of these services are offered over the Web, they can pass along the features and updates to your business without you having to invest in new technology.

Beyond this, many MSPs offer full-service solutions that include picking the best technology for your business. They can install systems based on your budget and also manage them, ensuring that systems remain up-to-date and fully support your business needs.

5. Ensure compliance

Many industries like healthcare, education, finance, and real estate, require that businesses comply with strict regulations regarding technology and its use. Some governments even require that all businesses meet privacy regulations, making it difficult for businesses to know what the requirements are and if they are actually compliant.

IT partners also operate in these industries and are compliant. This means that they can often ensure that your business and systems are also meeting regulations.

If you are looking for an IT partner who can help your business get the most out of your technology, contact us today to learn more about our managed services.

Published with permission from TechAdvisory.org. Source.

July 23rd, 2014

BCP_July21_AOne of the most important tasks a business can do is to back up its data. It's really a matter of when you will lose important data, not if, and if it's not backed up there is a good chance it will be gone forever. In an effort to avoid this, it is worth taking your data backup seriously. To help, we have come up with a list of eight data backup tips.

1. Pick the backup solution that works best for your business

When it comes to backing up the data on your company's computers and systems, most companies consider five main options:
  • Internal hard drives - You can either use another hard drive installed in your computer or partition an existing hard drive so that it functions as a separate drive on which you back your data up. This is a quick option, however should your computer or the hard drive fail - two of the most common computer failures - then you will lose this data.
  • External hard drives - These drives are essentially separate hard drives that you connect to your computer via a USB or other connection. Many of these drives allow for one touch backup and can be configured to back up data at certain times. While these can be useful, especially if you want to keep data backups easily accessible, they are prone to the same potential failure as internal drives.
  • Removable drives or media - For example, USB flash drives, DVDs, etc. These are great for backing up work you are doing at the moment or for transferring small files from one machine to another. These options are limited by smaller storage sizes however, so backing up even one computer will likely require multiple disks or drives.
  • Cloud-based backup - This is the act of backing up your files to a backup provider over the Internet. Your files are stored off-site and can be restored as long as you have an Internet connection. For many businesses, this has become the main form of backup employed, largely due to cost and convenience - files can be backed up in the background. The biggest downside of this backup option however is that you do need an Internet connection for it to work and you will see more bandwidth being used, which could result in slower overall Internet speeds when files are being backed up.
  • NAS - Network Attached Storage, is a physical device that has slots for multiple hard drives. You connect this to your network and the storage space on the hard drives is pooled together and delivered to users. This solution is like a mix of cloud-based and external backup, only the device is usually in your office. While it is a good backup solution, it can get expensive, especially if you have a large number of systems to back up.
There are a wide variety of backup solutions available, so it is a good idea to sit down and figure out which are best for your business. The vast majority of companies integrate multiple solutions in order to maximize the effectiveness of their backups and spread the risk of losing data around a bit.

2. Split your backup locations

Despite all of the backup options available, you can narrow these down to two categories, the fact that the backups are kept in two locations:
  • On-site - Data backup solutions that are kept in your office. This could include internal hard drives, or NAS, and more. The idea here is that the data backup is kept in your office. Some like USB drives may leave the office, but the main idea is that they are used primarily in the office.
  • Off-site - Data backup solutions are stored off-site, or out of the office. The best example of this is cloud-based backup where your data is stored in a data center, most likely in another city. Another example is backing up to hard drives and storing them in a secure location outside of the office.
In order to ensure that your data backups are available should you need them you could split up the locations where they are kept. Should you keep all of your backups on hard drives in the office and there is damage to the premises, you could see your data disappear. One of the most effective strategies is to have one set of backups on-site, and another off-site which will ensure that should there be a disaster in one location, the other will likely be safe and you will still be able to access your data.

3. Establish a standard naming and filing system

Have you ever seen how people organize their hard drives? Some like to use folders and subfolders that are organized neatly, while others tend to throw files into one general folder. The same can be said for they way files are named - there's just so many differences.

Because of these differences, it can be difficult to back up and recover files properly. We recommend that you pick a naming and file system that every file and folder will follow across all systems. This means backups will be quicker, you will be able to see what is new, and you will spend less time organizing files.

Beyond this, an efficient naming and organization structure goes a long way toward making it easier to find files and recover them should your systems go down.

4. Determine which files need to be preserved

While it may be tempting to back every file and folder up, in an effort to maximize efficiency of your solution, it is better to not back everything up. We aren't saying don't back anything up, but you should take time to identify what files and folders are to be backed up. For example, screenshots that have been uploaded to the Web may not need to be kept.

The same can be said for non-work related files. While these may be important to your personal life, they likely aren't to the business so should not be backed up onto your business backups.

Look at each file and folder and see if it has something to do with business decisions, or is in anyway tied to your business. If it is then it is probably a good idea to keep it.

Stay tuned for the next four tips coming soon. If you would like to learn more about data backups in the mean time however, please contact us today.

Published with permission from TechAdvisory.org. Source.

July 22nd, 2014

Facebook_July21_AFacebook has come a long way since its launch as a social network for college students. One of the biggest steps forward for the platform was the introduction of apps. These apps have been at the core of the company's massive growth, but they do pose a bit of a security concern, especially since many of them request access to your profile and contact information. In an effort to curb this, Facebook has introduced two new login features.

Anonymous login

What is interesting about apps on Facebook is the way people use them. For the most part, they add an app because their friends are talking about it and they want to check it out too. Most of the time however, we don't really stick with apps and instead quickly move onto another app. The problem with this is that all of these apps are asking for access to at least some information on your profile.

Most people who want to try an app usually would rather not have to share their profile information for privacy reasons. In an effort to increase account privacy, Facebook has announced the anonymous login feature. This will let you log into different apps using your Facebook username and password without sharing your personal information.

For example, if you want to use your Facebook account to access Flipboard you can login anonymously and link your account to Flipboard, but your personal information like name, email address, contact number, etc. will not be shared. This feature will also make it so the app cannot post on your News Feed. In other words, say goodbye to those annoying game invites!

This feature has been released on Facebook's side, but the company is still working with app developers to get the feature integrated into their apps. Over the next year or so we should see more and more apps integrate this great privacy feature.

Line by line control for Facebook login

An increasing number of apps are allowing users to log in using their Facebook account and password. Think of any app or even some sites you have recently used, or visited, and chances are you've seen the 'Log in with Facebook' button. Pressing this will link your Facebook account to the app, and then bring up a window asking you to allow the app to access certain information on your Facebook profile.

This information can include your username, email, friend list, birthday, Likes, etc. It also often includes another option to allow the app to post to Facebook on your behalf. While app developers certainly have the right to ask for this information, some users feel that apps often ask for too much private information. So, in an effort to tighten up privacy, the company has updated their Facebook app login. Now, when you go to log into an app using your Facebook account you can select what information is shared.

Click Log in with Facebook on many apps and you should see the usual permission window open, only now you should see a link that says 'Edit the info you provide'. Clicking this will bring up a list of permissions the app is requesting.

You will see check marks beside each line of permission. Many of these are actually optional, and you can now uncheck them to prevent that specific information from being shared. Also, by default, apps will no longer be able to post to Facebook on your behalf. You will need to approve this when you first connect to the app.

These two features are a great boost to account privacy. If you are looking to learn more about using them effectively contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 17th, 2014

BCP_July14_AWhen it comes to ensuring that your business will not only recover from the next disaster, but also be able to continue to operate, it is essential that you implement a business continuity plan (BCP). When developing and fine-tuning these plans there are a number of key metrics you should be aware of, with the two most important being RTO and RPO.

While both RTO and RPO are important elements of continuity plans, and they both sound fairly similar, they are actually quite different. In this article we define RTO and RPO and take a look at what the difference is between the two concepts.

RTO defined

RTO, or Recovery Time Objective, is the target time you set for the recovery of your IT and business activities after a disaster has struck. The goal here is to calculate how quickly you need to recover, which can then dictate the type or preparations you need to implement and the overall budget you should assign to business continuity.

If, for example, you find that your RTO is five hours, meaning your business can survive with systems down for this amount of time, then you will need to ensure a high level of preparation and a higher budget to ensure that systems can be recovered quickly. On the other hand, if the RTO is two weeks, then you can probably budget less and invest in less advanced solutions.

RPO defined

RPO, or Recovery Point Objective, is focused on data and your company's loss tolerance in relation to your data. RPO is determined by looking at the time between data backups and the amount of data that could be lost in between backups.

As part of business continuity planning, you need to figure out how long you can afford to operate without that data before the business suffers. A good example of setting an RPO is to imaging that you are writing an important, yet lengthy, report. Think to yourself that eventually your computer will crash and the content written after your last save will be lost. How much time can you tolerate having to try to recover, or rewrite that missing content?

That time becomes your RPO, and should become the indicator of how often you back your data up, or in this case save your work. If you find that your business can survive three to four days in between backups, then the RPO would be three days (the shortest time between backups).

What's the main difference between RTO and RPO?

The major difference between these two metrics is their purpose. The RTO is usually large scale, and looks at your whole business and systems involved. RPO focuses just on data and your company's overall resilience to the loss of it.

While they may be different, you should consider both metrics when looking to develop an effective BCP. If you are looking to improve or even set your RTO and RPO, contact us today to see how our business continuity systems and solutions can help.

Published with permission from TechAdvisory.org. Source.

July 11th, 2014

Hardware_July07_AIn the last article, we looked at how Mac and PC differ in terms of specifications, operating systems and software; and here we continue to explore other differences between the two rivals. When it comes to buying a computer, it’s not just about design and specs, but also about models, availability, security, customer satisfaction, and of course price.

Models

Apple offers five computer lines comprising of the Macbook Air, Macbook Pro, Mac Mini, iMac and Mac Pro. This limited selection is not a sign of weakness but a part of the company’s 'less is more' approach to marketing.

PCs have a larger variety to choose from, with industry giants such as Acer, Asus, Dell, HP, and Lenovo, who offer numerous configurations of both desktop and laptop models. This can be beneficial in helping you find a specific computer that meets your needs.

Availability

When it comes to third party retail stores, Apple is more selective than PC manufacturers about where it sell its products. As of April 2014, Apple has 424 retail stores in 16 countries and an online store available in 39 countries. However, Macs are still not available at many stores that sell PCs.

PCs are the most numerous and popular computers out there, and can be found at every store that sells computers, except for Apple stores. This makes it easier to find PCs, especially if you don't live near an Apple store.

Security

With the vast majority of computers running on Windows, most attacks focus on PCs. Malware like Trojans, which trick users into installing the software by pretending to be a useful program, or botnets, are common to PCs, but rarely harm Macs.

This doesn’t mean that Macs are 100% secure. As Macs become more popular, threats are increasing. Nonetheless, a Mac user is still less likely to be a victim of successful attack than a PC user.

Customer satisfaction

Recent surveys conducted by PCWorld and PCMag revealed that personal users choose Mac over every single brand of PC available. Businesses on the other hand still prefer to stick with PCs.

While Apple does score high on many surveys, especially because of the value placed on face-to-face service, there are a number of PC manufacturers that offer a comparable service. Also, there are more smaller repair shops that offer unrivalled customer service.

Price

One of the most cited differences between a Mac and a PC is price. Generally speaking, Macs are more expensive than PCs due to their preference of building products around higher-end computers with more costly components. The cheapest Mac computer is the Macbook Air which starts from USD$899, while various models of PCs can be found at a much lower price.

Mac and PC both have strong and weak points. It’s best to try both and see which is the better tool for you and which will cover your business needs. If you are looking for a new system, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
July 10th, 2014

Security_July07_ABYOD, or Bring Your Own Device, is one of the most common business trends of the past couple of years. To many, the idea of bringing their own phone, tablet, laptop, or even computer to the office is ideal because it is a system they are undoubtedly familiar with. They may also view personal devices as better than the office models. Even if you don't allow your employees to bring their own devices to work, there is a good chance they do anyways. However, this could pose a security risk that needs to be dealt with.

What should I do about BYOD?

The first reaction of many office managers and business owners, worried about security threats that could stem from BYOD, is to impose an outright ban of devices. While telling your staff they are not to use their devices for work may seem like a quick and easy solution, you can be 100% sure that there will be employees who ignore this policy and use their personal devices for work regardless.

This could put your business at a higher security risk if the rule is ignored, especially if you don't implement any security measures to protect your networks and data. In order to minimize the potential threats BYOD can expose your business to, we suggest you do the following:

1. Consider embracing BYOD

Instead of simply banning personal devices in the workplace take a step back and look to see if there are any benefits BYOD can offer. For example, if you operate on razor thin margins and have not replaced hardware in years, there is a good chance your employees will have better systems at hand. This could help you reduce your overall tech costs.

The same goes for phones for your employees. Why not offer to pay for the plan and allow employees to use their own devices? Of course, you are going to want to implement security measures and usage rules, but if this is easily achieved then it may help reduce your overall operating costs. Before you do implement a system like this however, we strongly recommend you read the rest of this article and follow the steps below.

2. Set up separate networks for employee devices

Oftentimes, the main reason employees bring their devices to the office and use them for work purposes, especially when it comes to mobile phones, is because they can happily connect to Wi-Fi for free without using their data plans throughout the day.

Chances are high that because they use the work Wi-Fi on their device for non-work tasks, they simply keep using the device when they are doing work related activities. This could pose a security risk, especially if you run business-critical operations on the same network. You could nip this potential problem in the bud and simply install another Wi-Fi network for mobile devices and non-critical business processes.

It is usually quite affordable to simply purchase another line and the networking equipment to support this, not to mention the fact that it will keep business-critical processes secure from errant malware. As an added bonus, you will likely see increased productivity because the bandwidth demand will be limited, so important data will move quicker.

3. Educate your staff about security

In our experience, the vast majority of BYOD related security risks are exposed by mistake. An employee may have a virus on a personal phone and be unaware of it. When they connect to the network it can then be unintentionally spread to other computers resulting in a potentially massive security breach.

One of the simplest ways to prevent this is to educate your employees about proper mobile safety. This includes how to spot apps that could contain malware, sharing security threat updates, and teaching your employees how to secure their devices. You really need to stress just how important security is to them.

On top of this, contact an IT expert like us for a recommended anti-virus and spyware scanner for mobile devices that users can easily install. Encourage employees to not just install this but to keep it up to date too. Many of these mobile specific scanners are free and just as powerful as desktop versions.

4. Work with an IT partner to establish a solution that works for you

Beyond education and simple network establishment, it is a great idea to work with an IT partner like us. As experts, we keep tabs on the trends and solutions related to BYOD and will work with you to establish a program that works for your company.

It may be that you don't actually need to integrate BYOD but to update hardware or software to newer versions instead. It could be that there is a simple solution to employees feeling frustrated with slow performance of existing systems at work.

If you do implement BYOD, we can help establish security measures and policies that will ensure your networks and employee devices are secure. The best advice we can give however, is to do this before you start allowing BYOD, as it can be far more challenging to implement and enforce changes when employees are already using their devices at work.

Looking to learn more? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
July 4th, 2014

BusinessValue_June30_ALast month, in the first part of our article about how to successfully share content on social media we covered five tips to follow. From writing longer content, to using images, and playing on specific emotions we highlighted some great information that can really help get your content shared. This month, we take a look at the next five tips.

6. Lists of 10 items are great

One of the most popular forms of blog article written these days is the list article. These articles usually cover three to more than 20 items or tips related to one central topic. Articles of this type are popular because they are not only quick to write, but are also quick to digest as they can be broken up into easy-to-read sections - perfect for those who scan articles on their mobile devices.

With so many lists out there, it can be tricky to nail just how long your list of tips, ideas, etc. should be. From social data pulled by social media experts over at BuzzSumo, it appears that articles with 10 list items get the most shares. It is therefore a good idea to strive to reach 10 points when creating this style of list article.

Some articles however can get quite lengthy, even with 10 items. One strategy might be to separate the list, like we have with this article. Of course, shorter lists can work well too, especially if these include powerful tips. We suggest trying to aim for 5-10 items when you are writing your list articles.

7. People share what they trust

This has been an age-old truth: people go with companies they trust. It has been proven time and again that users will often follow what their friends and people they trust recommend. What this translates to when it comes to the shareability of your articles is that the source of the content needs to be trustworthy.

This can be difficult to establish, especially if you are a new business or new to social media, One of the best ways to achieve this is to include bylines and author bios on your articles. Putting the name of the author (byline) at the top of an article and a brief bio at the bottom will help increase the legitimacy of the article in the eyes of the reader, increasing their trust levels over time,

Another quick way to increase legitimacy is to share an article on specific social networks. Your first thought is likely to be to share away on Facebook, but think about how Facebook is used - people generally share everything, even if it's not trustworthy. Instead, look to the more professional networks like LinkedIn and Google+. Generally, people on these platforms build more professionally oriented networks, often built on trust.

By sharing an article with a byline and bio with your groups in LinkedIn you can quickly build trust, especially if you are active within your network. Once people start to trust your content, there is a higher chance they will read it and consequently share it too.

8. What's old can be new

Have you ever followed a post on Facebook, or any other social media? If you have, you likely know how short of a lifespan content has - when it comes to shares at least. Almost all content posted on social media sites has a lifespan of about three days to a week at most. What do we mean by this? Well, normally after three days you will see the number of interactions - shares, likes, etc - drop by as much as 98%. Go beyond three days and you will usually see another huge drop in the number of shares from the three day mark.

Essentially after three days to a week, your content will likely not be shared or even seen. Most of us know this, and are often quick enough to produce more content and posts in order to keep followers engaged. However, some content can actually be re-shared to keep up or to further interest.

Not all content - articles included - can, or should, be reposted, such as time relevant content like an announcement. Reposting these three weeks after the fact likely does not provide any value to the reader. Content that is written to be always viable however e.g., tip articles, how-tos, etc. are great potential content for resharing.

Some information never really gets old and can be useful to a new audience. Resharing previously posted content like this ensures more people will see and interact with it. For best results, try promoting an article you think was useful about one week after you first posted. Also, be sure to look at season or holiday relevant content - there is a good chance this can be reposted at the relevant time.

9. Know when to share your content

Often, the most important key to increasing the shareability of your content is actually posting it when your desired audience is online. By posting at, or just before, these key times, you increase the chance of the content being seen and interacted with. While there is no set timeframe, you can figure out when best to post through trial and error.

Before you start however, look at your previous content and see when it was interacted with most. Take a look at the days and times, and track this for a few weeks. You should start to see a trend emerge, with the most interactions happening at a certain time and date. Also, apply a little common knowledge. For example, if your target audience is other business owners or managers, posting midday will likely mean content will be missed. However, posting after normal business hours could improve your chances.

From here, try posting content at different times to see what works, and adjust your schedule accordingly.

10. Realize this will all take time

When looking to improve the reach of your content, you need to realize this will take time. Even if you follow these tips, you won't see immediate results. Chances are high this will take months to pay dividends. The key here is to stick with it and to experiment. Try a few different strategies at a time to see what works and doesn't, then go back to the drawing board and improve your plans.

If you are looking to learn more about leveraging social media in your business, we may be able to help. Contact us today for a chat.

Published with permission from TechAdvisory.org. Source.

July 3rd, 2014

GeneralHealthCare_July03_AA strategy commonly used in manufacturing and aviation offers the potential for better health care at lower cost, according to a recent report.

That strategy - systems engineering - is an interdisciplinary approach to designing and managing complex systems.

According to "Better Health Care and Lower Costs: Accelerating Improvement Through Systems Engineering," a report from the President's Council of Advisors on Science and Technology (PCAST), the key is the use of tools such as alerts and checklists that adjust for the human factor.

It’s worked in many industries. As one example of using systems engineering, U.S. commercial airlines have reduced fatalities significantly since the 1960s, with the risk of dying now one in 45 million flights. Similar gains have been seen in space stations, satellites, and education.

Now forward-thinking physicians are embracing systems engineering with the same level of devotion. Simply having doctors and nurses in an I.C.U. make their own checklists for what they thought should be done each day decreased the average length of stay by half.

According to the PCAST report, systems engineering, with an emphasis on high-quality data to assist health-care providers and measure progress, is the wave of the future in health care. Contact us today to learn more about how our services can help your practice.

Published with permission from TechAdvisory.org. Source.