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April 4th, 2014

Security_March31_AMalicious software (more commonly known as malware) can be found on almost any system, most often being downloaded and installed on computers. It can cause a myriad of annoyances, like unwanted pop-ups and system freezing, and some forms can even gain unauthorized access to your PC, stealing personal information. It's therefore essential that malware is prevented. Malware on work computers can disrupt a company’s operations and may put the security of data in jeopardy.

Signs of a malware infection

Before proceeding with the steps on how to respond to malware infections, we first need to learn about the signs and symptoms of a malware infection. These include:
  • Several pop-ups appear even when not browsing the Web.
  • Unusual slowness of the computer and Internet connection.
  • System hangs or freezes.
  • Corrupted programs.
  • Antivirus is disabled.
  • E-mails sent to or from your account which you did not send.
  • High network activity, even when not using large programs or accessing huge data.
  • Redirected access to some sites.

How to respond to a malware infection

In case you experience any of these symptoms, the first thing to do is to ensure that your antivirus and antispyware program is updated. This is to make sure that they detect the latest known threats on their database. You should then run scans to see if an infection is detected. If it is, the programs usually have a way to remove the infection. You then need to follow the steps the program recommends.

If this doesn't work, disconnect the infected computer from the network to prevent the spread of the malware. Furthermore, avoid accessing the Web and using vital information such as bank account and credit card information. Let the technical department or your IT partner handle the concern since they are trained in determining and eradicating system malware infections.

Once the problem has been pinpointed, a tech specialist will go through the process of eliminating the infection. This includes backing up data on the computer and restoring the system to its original state. Depending on the extent of the infection, the computer may need to be wiped clean, or reformatted before restoring backed-up files.

After the whole process, the computer must be tested to ensure that the infection has been totally removed. Moreover, further investigation and studies must also be done to determine where the problem started, as well as to create a strategy as to how to prevent this from happening in the future.

How to prevent a malware attack

Prevention is better than a cure and this definitely applies to malware infections. It’s best to arm yourself with knowledge on how to avoid malware attacks and prevent your systems from being infected.
  1. Ensure that security protection is always updated and that you run system scans on a regular basis.
  2. Avoid downloading attachments or clicking links from unknown sites or senders.
  3. Enable firewall protection.
Malware can hugely affect business operations and the security of private information. One of the best ways to prevent this is to work with an IT partner, like us, who can help recommend and install protection systems. You might want to think about getting help in managing these solutions too, to ensure that your systems are secure at all times.

If you have questions or concerns with regards to malware prevention and resolution, feel free to call us. Our support team is always ready to help.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 2nd, 2014

gloStream_Apr02_AIn a surprising move, the House of Representatives approved a bill that includes a delay to mandatory ICD-10 implementation until October 2015. After the announcement we are sure that many medical practices breathed a long sigh of relief.

The problem: Without a fix to the Sustainable Growth Rate (SGR) formula, Medicare physicians face a 24% reimbursement cut beginning April 1. This is obviously something that does not sit well with many of the country's medical practitioners - and rightly so. No one wants to see hard-earned profits sink because of a medical bill.

Joseph Pitts introduced a bill, H.R. 4302, that proposed to replace the reimbursement cut with a 0.5% payment update through the end of 2014 and a 0% percent payment update from January 1 through March 311, 2015.

The American Medical Association, which wants payment stability for its constituents, responded by urging House of Representatives members to vote down the proposed legislation. The code sets were caught in the crossfire.

Note: Before the ICD-10 delay takes place (and the SGR fix becomes permanent), the Senate must vote on the proposed legislation and President Obama must sign it into law. It would be a good idea to keep abreast of this issue because it will likely directly affect your practice.

If you are looking for help upgrading to ICD-10, or ensuring your practice meets established standards, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

April 2nd, 2014

Productivity_Mar31_APresentations are an integral part of any business, regardless of size. There is a good chance that you will have to give at least one presentation in your career, with many people giving so many they lose count. Many small businesses are starting to hire remote workers or carry out business over large distances, which forces them to create presentations online. However, with this type of presentation it can be especially hard to attract and keep an audience's attention.

If you are creating an online presentation to a remote audience there are a number of factors you should keep in mind if you want to grab your audience's attention and keep them following and paying attention. Here are five of the most important tips:

1. Make it visual

For the most part, visual presentations have a higher chance of success - that is, the message being grasped by the audience. This is especially true for online and remote presentations, largely because when more people are on a computer, partaking in a presentation, they will often be multi-tasking.

If you have a ton of text there is a good chance you will lose your audience within the first couple of slides. Instead aim for a presentation that is heavy on graphics and visually appealing. Using bright or contrasting colors will draw the eye and will increase the time you have your audience's attention.

If your presentation is about a product create picture slides with a minimal amount of text; let the product speak for itself. For presentations involving graphs and charts, include these graphics and a couple of key points. The rest you can fill in with spoken narrative.

2. Focus on the audience

Online presentations and those using meeting software should be audience-friendly. This means making it easy for them to join and partake in the presentation by sharing slides, and also asking if anyone has any points to add or even expand upon with an interactive presentation element.

While presenting, there will be slides and points that are more important than others. To highlight this you can 'sign-post' the salient points. Make these visually larger if they are text, and pause to point this out with the script by telling your audience: "This is the most important point"; essentially demanding they pay attention.

Finally, try to limit technical glitches. This can be the quickest way to lose engagement if your Internet cuts out or the computer crashes. Try to present at a time when you know connection will be strong and stable and have a backup in place in case something goes wrong.

3. Adapt to different audiences

Every person in the audience will have different expectations of your presentation. Some will want just the facts, while others might be looking to be convinced by an opinion or argument expressed in the presentation. You should take the time to get to know your audience and what they expect and then develop the presentation around this idea.

If you do your homework and know a bit about your audience, you can take steps to connect with them early in the presentation, if not before, and drive engagement.

4. Create, edit, practice, edit, practice, edit, practice, present

It may sound a bit redundant to edit and practice multiple times, but it really will help when leading an online presentation. First you should create your presentation, then edit it. You are looking to keep your slides as short as possible - no more than four points and two minutes spent talking for each slide.

Really the first edit should be about content, grammar and spelling. Once this is done, practice presenting as you would on the actual presentation day. Start with a blank desktop screen, log into the software/site you will be using, load the presentation, share it, and then actually present. Time yourself and note any issues.

Next, go back and edit the presentation some more, making sure you aren't spending too much time on one slide or that each of the slides does not have too many confusing points, etc. Keep practicing and editing until you are not only comfortable, but know the content inside and out.

You could also try recording your voice. This will allow you to hear where you need to work on inflection and overall style. If you find that you are tuning yourself out when you listen to the presentation, you may want to practice some more and try to inject some extra interest, whether through humor or engaging facts and ideas. This is really vital is you won't have that face-to-face contact with a physical presentation where you are present. If you sound engaging, the audience are more likely to connect with you.

5. Develop your own style

No one likes a dull presentation where you just talk about what's on the slides. Try to give your presentation a narrative arc and structure. Where possible include personal experiences or even tell a relevant joke from time to time. If you are passionate and show that you are trying to connect your audience will likely not click away from the presentation or drift off to other work or simply to surf the Internet and Facebook.

If you are looking to learn more about presentations and how to use software for expert presentations, or even how to conduct your next remote presentation, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
April 2nd, 2014

BusinessValue_Mar31_AThe website is one of the most important marketing and branding tools a small business can utilize. Potential and even current customers visit business websites looking for information and will often judge whether they will purchase from this point. That means that your site needs to be designed properly. In order to achieve this it pays to be aware of the common mistakes businesses make when designing their corporate website.

The business value of a business website is that it creates a solid online presence and boosts your brand image and market reach. Even if your business is not Internet based, a website can be used to create a certain impression and ultimately contribute to your bottom line. The key is to make sure you create the best impression. Here are six of the most common mistakes businesses make with website design:

Mistake 1: Building for the sake of building

Websites are important and some businesses believe that they should have a website, so they go ahead and simply build one. You should first take steps to define your target market - who is it that you want and expect to visit your website.

Once you have a defined target market you can then take time to build your site for your market. For example, if the majority of your target market uses mobile devices to browse the Web you should take steps to design your site so that it is viewable on mobile devices.

You should also determine what you want visitors to do on your site. Some companies want them to click through to another site, while others want them to sign up. By defining how you want your visitors to interact you can then develop your content and design around this.

Mistake 2: Designing a website that is too busy

It can be tempting to put all of your information on one page or even have a ton of images and videos. The truth is, this can be distracting largely because once someone lands on your page, they won't know how to get around, find the information they want, or even to know what they should do next.

Busy or flashy websites with lots of animations or large amounts of text also usually don't scale all that well. So, when someone looks at your site on a mobile device they will likely find it too hard to navigate and leave, which is counter to what you are trying to achieve.

Instead, aim for a website that is simple and clean. Important information should be quick to find and read and it should be clear who you are, what you have to say, and what you want the visitor to do.

Mistake 3: Lacking call to actions

Most business related websites have a goal as to what they want visitors to do. Maybe it's download an app, call the company, or even sign make a purchase online. It is essential that you lead visitors toward what you want them to do in the most clear and concise way. The best way to do this is through a call to action. These are usually buttons at the bottom of sections or pages that motivate the user to click and follow the instructions on what to do next, be that sign up to something or get in touch.

The best calls to action stand out from the content, drawing the reader's eye and hopefully inspiring them to click. They should also be clearly written, simple, and direct. e.g., 'Call us today!' or 'Download now!'

Mistake 4: Misguided content

It may seem worthwhile to write in-depth content about your products or services but this isn't always the case. People skim read the basics on the Web and it's different than other mediums.

What you should do is condense down your content so that it only states the most important information. Tell the reader what your product or service does and provide a few of the most important benefits. What you are looking to do is develop enough interest so that visitors to your site will click on the call to action and connect with you.

If you have the time and profits, creating a more visual site where you showcase the products or show how you can help in a short video may lead to higher engagement and possibly higher customer conversions. Take a look at the popular software and service sites like Dropbox, Microsoft, and Google. The content is highly visible and simple, yet provides just enough information so the user knows what the service is and what they are expected to do.

Mistake 5: Static content

It can be tempting to invest the time to write a great website, get the content online then just leave it sitting there. The Internet changes and what might have been regarded as great website design and content a couple of years ago may not be seen in the same light today.

It is advisable to periodically update your site's design and content to reflect current trends; making it more modern. Another related aspect of your content is that you need to ensure that your content is up-to-date. If you are hosting a contest and put the information on your site, you should make sure to take it off of your site, or update it when the date passes. It looks a little unprofessional to have content that is still talking about 2012 or even 2013.

Mistake 6: Doing it yourself

The vast majority of small business owners and managers don't have in-depth Web design skills, yet are determined to build their company's website themselves. This can lead to unexpected problems or a website that doesn't meet your needs. We strongly recommend that you work with a qualified designer who can help ensure that your website is designed and built to high standards.

If you are looking to boost your website's design contact us today. We can help!

Published with permission from TechAdvisory.org. Source.

April 1st, 2014

Facebook_March31_AWith Facebook change is the rule not the exception. However, changes can be a challenge for business users to keep track of. One of the most common features that is changed or updated, is the algorithm that determines what content is shown on a user's News Feed. With many of the recent feature changes many business owners are commenting that it feels like they are being shoehorned into buy ads in order to reach their audience. While ads can be beneficial, one way to get your content in front of users is by improving your newsfeed performance.

There are many ways you can improve your News Feed performance and the best is to improve the reach of your content. Before we get into how you can do this, we should first describe what your Facebook reach is. Basically, your reach on Facebook is the number of unique users who see the content you post and your updates. When it comes to reach there are four actions you can take to influence it:

  1. Posting content on your own Page - This is commonly referred to as organic reach by Facebook.
  2. Facebook users interacting with your content - When users interact with the content on your Page e.g., commenting or sharing, this is shown in their News Feed, an act which Facebook calls viral reach.
  3. Sending users to view your content - This could be as simple as putting a link to your content on an email, or even on your website asking people to visit your Page. This is a form of organic reach.
  4. Paying to get content in front of people - This is using Facebook's ad services and paying to target your content to specific audiences, thereby increasing the chance they see and interact with it. This is commonly referred to as paid reach.
By combining these four actions together, you can get a picture of your overall reach. By increasing the reach of each post through the above actions you stand a higher chance of getting your content in front of other people. The more people who see your updates the higher the chance of interaction with your company on Facebook or through other mediums, including avenues of sales.

The question is: How can a company do this? Here are seven of the most effective ways to improve your News Feed and its performance.

1. Develop a strategy

The key to posts being shared is that they need to be useful and interesting to your audience. Take a look at your Page's Insights (Open your Page's Admin panel and click on Insights) to see what content has been popular with your followers. From there develop a content strategy that covers what content to produce, when it should be produced, and when it should be shared.

Take a look at the most popular posts and see when they were interacted with most. This will give you a good idea of when your followers are most active and likely to interact with your content - thus increasing reach and overall effectiveness of your posts.

2. Know your audience

This will take time and research, but you should be able to paint a pretty solid picture as to who your audience is. If you can define a few personalities or even target individuals, you can better come up with content your audience will be more willing to interact with, or be more receptive to should you promote it.

3. Let people interact with your Page

Some companies have allowed users to post content on their News Feed or even tag companies, having the post show up on the company's News Feed, only for the content to be trolling or negative. This can potentially harm your company brand and reputation.

While there is a chance of this happening, the benefits of allowing your fans and followers to mention you in their posts far outweighs the potential negative outcomes of a few. This is because when a user mentions or tags you in a post on their News Feed, their friends are more likely to see it too. In other words, this can be a massive contributor to your overall viral reach.

4. Be active after you post your content

Don't just post content onto your Page and leave it. If people are interacting with it by commenting then you should make an effort to reply to the comments. This shows that you are interested and responsive, and willing to communicate and create a dialogue.

Mentioning the poster using @username when you comment will highlight the name and post your comment on their News Feed, thereby increasing the number of people who view your original content and encouraging the commenter to return to your Page.

5. Don't be afraid to repost

If you have had successful posts in the past, don't be afraid to reintroduce them. You could try updating the content a bit if need be and reposting it. This will increase the chance of other users seeing content they may have missed and interacting with it. Just be sure to comment somewhere that this content is a repost. You could comment that it was popular in the past and you think it is still relevant to today.

Be sure not to recycle too often however, as this can be viewed as lazy and turn users off. Aim for one to two posts every couple of months.

6. Integrate successful posts with other aspects of your online presence

While there is a good chance that your posts will be seen on Facebook, try boosting this by sharing your most popular content on other mediums. For example, paste the link into your email signature asking people to check it out, or add a list of your most popular posts to newsletters. This will encourage more people to visit the content and even interact with it.

In order to tell what is working, use the information on your Page's Insight panel.

7. Don't be afraid to be innovative

If you hit on a strategy that works, that's great! But, you should not be afraid to try new ideas. If, for example, you see that captions on photo posts are becoming popular with your audience give one a try to see how it works. The key here is to be resourceful and always on the lookout for new ideas.

Looking to get more out of Facebook? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

March 20th, 2014

Security_Mar17_ASecurity of a business's systems and networks should be important to many business owners and managers. In fact, an increasing number of companies are implementing security strategies. While these strategies do keep businesses secure, there is one critical element that could cause plans to fail, leading to an increased chance of a breach of security: The audit.

Auditing and the security security strategy

Auditing your company's security is important, the only problem business owners run across is where and what they should be auditing. The easiest way to do this is to first look at the common elements of developing security strategies.

These elements are: assess, assign, audit. When you develop a plan, or work with an IT partner to develop one, you follow the three steps above, and it may be obvious at the end. In truth however, you should be auditing at each stage of the plan. That means you first need to know what goes on in each stage.

During the assessment phase you or your IT partner will need to look at the existing security you have in place. This includes on every computer and server and also focuses on who has access to what, and what programs are being used. Doing an assessment should give you an overview of how secure your business currently is, along with any weak points that need to be improved.

The assignment phase looks at actually carrying out the changes you identified in the assessment phase. This could include adding improved security measures, deleting unused programs or even updating systems for improved security. The main goal in this phase is to ensure that your systems and networks are secure.

Auditing happens after the changes have been made and aims to ensure that your systems are actually secure and have been implemented properly. Throughout the process you will actually need to continually audit and adjust your strategy.

What exactly should be audited?

When conducting an audit, there are three factors you should focus on:
  1. The state of your security - Changing or introducing a security plan usually begins with an audit of sorts. In order to do this however, you need to know about how your security has changed in between audits. Tracking this state and how it changed in between audits allows you to more efficiently audit how your system is working now and to also implement changes easier. If you don't know how the state of your security has changed in between audits, you could risk implementing ineffective security measures or leaving older solutions open to risk.
  2. The changes made - Auditing the state of your security is important, but you should also be auditing the changes made to your systems. For example, if a new program is installed, or a new firewall is implemented, you will need to audit how well it is working before you can deem your security plan to be fully implemented. Basically, you are looking for any changes made to your system that could influence security while you are implementing a new system. If by auditing at this point, you find that security has been compromised, you will need to go back to the first step and assess why before moving forward.
  3. Who has access to what - There is a good chance that every system you have will not need to be accessed by every employee. It would be a good idea that once a security solution is in place, that you audit who has access to what systems and how often they use them. This stage of the process needs to be proactive and constantly carried out. if you find that access changes or system access needs change, it would be a good idea to adapt your the security strategy; starting with the first stage.
If you are looking for help developing a security strategy for your business, contact us today to see how our managed solutions can help.
Published with permission from TechAdvisory.org. Source.

Topic Security
March 20th, 2014

Hardware_Mar17_AIt’s hard to imagine printers completely disappearing in offices. While no one can refute how most documents are now housed in the digital realm, there will always be a need to have these documents printed out for one reason or another. While offices do have printers, it may be confusing to pick a new printer when you need a new one.

These three printers below are the most common printers found in offices these days.

Multi Function Printers (MFP)

Multi Function Printers are also commonly known as all-in-one printers. With this type of device, your printing, scanning, faxing and photocopying needs are covered! These printers usually come in a variety of sizes with many being small enough to fit onto a small desk.

Aside from the multi function features that MFPs have, these are the common benefits that business owners can gain from this type of printer.

  • They take up less room.
  • They are usually lower in cost. Though it may seem expensive compared to the other types of printers, if you consider buying a fax machine, scanner, photocopier and a printer, you’ll find that buying an MFP is actually a lot more affordable.

Inkjet Printers

Inkjets print documents by spraying ink onto paper, and can usually produce prints with a resolution of 300dpi (dots per inch) with some actually able to print documents as high as 600dpi. This makes them ideal for printing saller images and reports.

What most business owners like about inkjet printers is the fact that they are usually affordable, making them an ideal device for businesses that just want printers. Since most offices (if not all) have computers, you’ll most likely see inkjet printers in the majority of offices. Here are some more benefits that people like about inkjet printers.

  • Fast printing speeds.
  • Can produce really high quality print.
  • Easy to use.
  • They can produce vivid colors.

Laser Printers

If there’s one very notable feature that you’ll love about laser printers, it would be the printer's capability of producing very high quality documents. In fact, laser printers can produce copies with a resolution of 600 dpi - 1200 dpi.

One of the main differences that laser printers have is the fact that they use toner (colored or black powder) instead of the inks that are used in most other printers.

Laser printers offer users many enticing benefits including:

  • Very high resolution.
  • Fast results.
  • High volume printing.
  • No smears at all.

What type of printer should my business get?

If you are looking for a new printer, it can be a little confusing as to which you should get. If you don't have a scanner or fax machine, it would be a good idea to look into a Multi Function Printer. Looking to print smaller or shorter documents or only occasionally? An Inkjet would probably be a better choice. If you need to print on a regular basis, or print in mass quantities a laser printer could be the best choice.

With all the types of printers available in the market, choosing a specific printer to use in your office can be quite confusing. If you need help in choosing which printer to go for, then give us a call and we’ll give you our expert advice on the matter.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
March 19th, 2014

BCP_Marc17_AA business without a DRP (Disaster Recovery Plan) is like a circus acrobat without a safety net. The question is, are you willing to take that kind of a risk with your business? Considering how attacks to your business can come in many forms be it cyber, natural disaster or man made (among many others), it makes perfect sense to have an effective DRP in place.

While there are several facets to a DRP that are going to determine whether it will be effective or not, making sure that you’ve considered these 5 tips is definitely a good start.

1.) Commitment from management

Because the managers are the ones who will coordinate the development of the plan and be the central figures who implement the recovery plan, it’s crucial that they are committed to it and are willing to back it up.

They will also be responsible for setting an allocated budget and manpower to creating the actual plan. That said, it’s very important that they know the concept behind it and how huge of an impact a DRP can have on a business.

2.) A representative on each department should be available when creating a DRP

It’s unthinkable to believe that your DRP is well optimized when you haven’t had a representative from each department coordinate with you while creating the recovery program.

Considering how they themselves are the front line of your organization with the best knowledge about how their department works, it’s a huge plus that you should take advantage of when creating a DRP.

With the representatives on your team, you’ll be able to see things from their perspective and gain first-hand knowledge from those who do the actual work.

3.) Remember to prioritize

In an ideal world, you should be able to restore everything at the same time after a disaster strikes. But since most businesses usually have a limited amount of resources, you will usually have to recover systems one at a time.

Because of this, you need to have a hierarchy or a sense of priority when determining which systems should be recovered first. That way, the most important systems are immediately brought back up while the less important ones are then queued in order of their importance.

4.) Determining your recovery strategies

This is one of the main focal points of a DRP since this phase tackles the actual strategies or steps that you’ll implement to recover your systems.

When determining your actual strategies, it's important that you brainstorm and think about all the options that you have to recovering your systems. Don’t simply stick with the cheapest possible strategy or even the most expensive ones.

You have to remember though that the simplest strategy to implement is probably the best one. That is, as long as the simplest strategy covers the critical aspects of your system recovery.

That said, avoid over complicating your strategies as you might face unnecessary challenges when it comes to the implementation of the recovery strategy.

5.) Do a dry run at least once a year

Your DRP shouldn’t end with the concept alone. No matter how foolproof you think your strategy is, if you haven’t tested it you most likely have missed something important.

It's during the dry run phase that the need for extra steps (or the removal of one) are made even more evident. You can then start polishing your strategies according to how your dry run plays out. It would also be a good year to practice your plan each year and update it accordingly.

These tips will help you ensure that your DRP will remain effective should a disaster occur. If you’re having a hard time figuring out how to go about the process of creating a DRP, then give us a call now and we’ll help you with the process.

Published with permission from TechAdvisory.org. Source.

March 12th, 2014

Facebook_Mar10_AAnyone who has used Facebook for any period of time is likely to know that the company is constantly making changes to the platform. One week they are introducing a new update to their mobile app, the next they are changing how we view posts and so on. Many of these changes are made to policies regarding use. Over the past few months Facebook has changed the Pages policy for businesses. These changes are something any business using Facebook for promotion needs to know about.

Background on Facebook Promotions

Business that have Facebook profiles orient the majority of their activity around their Page. Much like a user's profile this is where all the content and information about and from the business is posted. When business Pages were first launched many companies started to join and run promotions, often to the point of spamming or at least annoying users.

To curb this, Facebook implemented a series of regulations as to how companies can run promotions. Break these regulations and you could see your posts and content punished in the form of showing up lower on user's News Feeds, or not at all. This is obviously something many companies don't want, so it would be a good idea to keep up with the rules supporting how you can use the platform for promotions.

The problem with this is that it's easier said than done especially since Facebook is known to change regulations on a regular basis, often making it hard for businesses to know whether the promotion they are running meets regulations or not. In recent months, Facebook has actually changed their Page guidelines around promotions, actually eliminating some that you should be aware of. Below are four of the old guidelines along with the recent changes made.

Old guideline 1: Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.

This guideline meant that if you wanted to run a promotion, you had to use an app from facebook.com, usually on your Page. Facebook dropped this rule in the summer of 2013, and now allows businesses to use third party apps (not developed by Facebook) to host a promotion on their Timeline.

Old guideline 2: You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.

This guideline stated that you could not have a promotion where people can enter by using Facebook features, for example liking a post or commenting on it. With the removal of this guideline, you can now encourage people to enter a promotion by liking a post or commenting on it.

You can't however ask your fans to enter a contest by sharing the promotion on their timeline.

Old guideline 3: You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

In conjunction with the change above, Facebook had to also allow users to vote using the established features. The most common example of this is a promotion that encourages users to comment which counts as an entry. Then others vote on the comment they like by pressing Like. The comment with the most likes at the end of the promotion wins.

Old guideline 4: You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

This has been removed and Facebook is now allowing businesses to contact promotion winners through a status update or a direct message. You can also use other methods such as direct email, an update on a blog or even another social media service like Twitter.

While Facebook has removed some of the guidelines, they didn't get rid of all of them. It would be a good idea to read their guidelines for Facebook Pages which cover not only how to use promotions but your Page properly.

If you are looking to learn more about using Facebook as a part of your marketing strategy or to represent your business, contact us today.

Published with permission from TechAdvisory.org. Source.

March 12th, 2014

Windows_Mar10_AWindows is the most popular operating system in use today, with many businesses relying on it as their main system. Windows, along with the apps and programs used with it can sometimes be time consuming to navigate or even find, especially if you have a large number of icons on your desktop. In an effort to make things quicker, many programs use keyboard shortcuts but, did you know that you can use keyboard shortcuts to open programs on your desktop?

These steps will help you create keyboard shortcuts which allow you to open apps on your Windows 7 or 8 desktop.

Windows 7

  • Right click on the desktop shortcut of the application.
  • Click Properties and a popup will appear.
  • Click the Shortcut tab.
  • Scroll to the section where it says Shortcut key. Enter a Shortcut key followed by a combination. They key combination should either be ctrl + alt + a number or a letter OR ctrl + shift + a number or a letter.
  • Click the Apply button on the lower right part of the popup box.
Once you have established the shortcut, go to your desktop and give it a try. Be sure that when you establish the shortcut you take note of the key strokes in the section. If you want to use another key aside from Ctrl, press it instead. We recommend Shift or Alt.

Windows 8

  • Go to the start menu
  • Right click and a menu at the bottom will appear. Click the Start Apps button on the lower right part of the page.
  • Right click on the app that you want to assign a keyboard shortcut to and click Open File Location from the menu at the bottom.
  • Right click the shortcut and select Properties.
  • Enter a combo key in the Shortcut Key box. They key combination should either be ctrl + alt + a number or a letter OR ctrl + shift + a number or a letter.
  • Click the Ok button to assign the shortcut.
Keyboard shortcuts used to open programs may not seem to be a big deal to some, but for business owners, knowing these simple tricks can help us focus on the more important things like growing our business.

If you have keyboard shortcuts or tricks for Windows 7 and 8 that you find very useful, please share them in the comments section below.

You can also call or email us for any inquiries, we’d be more than happy to help.

Published with permission from TechAdvisory.org. Source.