There’s a big gap between what physicians thought they could do, and what they were eligible to do, to collect meaningful use incentives last year, according to a new study, which appears in the May issue of Health Affairs.

The study shows that 91 percent of physicians nationwide were eligible for federal electronic medical record (EMR) incentives in 2011. However, only 10 percent intended to apply for the program.

That number was on the low side of what the federal government had anticipated. The Center for Medicare & Medicaid Services had estimated that 10 percent to 36 percent of Medicare-eligible professionals and 15 percent to 47 percent of Medicaid-eligible professionals would demonstrate meaningful use in 2011.

According to the authors, among physicians intending to apply for meaningful use, about 21 percent were ready with the 10 core capabilities. Even in the state with the highest degree of readiness - Wisconsin - only 32 percent of physicians were ready with the 10 core capabilities.

The authors say the low level of readiness illustrates the challenges in meeting the federal schedule for financial incentives. Healthcare practices have support options, however. Your IT provider can help you if you need assistance preparing your meaningful use.

Social media is one of the most important communication tools of the modern era. Companies use it to connect with customers and like minded individuals, all in the name of building trust in their brand and products. While almost every company has a social media presence, they have been slow to trust employees to use personal social media at work. On average, 31% of companies block employees from accessing their accounts.

There are four distinct advantages to allowing social media:

• Increased productivity. There have been a number of studies that have found that judicious use of social media in the workplace will actually increase productivity. A study conducted by the University of Melbourne found that employees with access to social media are 9% more productive than those without.
• Increased buy-in. Employees like to feel trusted and empowered. If they don’t you can expect to experience higher turnover and lower morale. A good way to gain trust is to allow employees to use social media in the workplace. If an employee feels like they are trusted, they’ll be more likely to stay with the company.
• Recruiting. Small businesses have started to use social media for recruitment, but limit efforts to one account. If you have 10 employees in your organization, each with a social media account with 100 friends, you have the potential to reach 1,000 people. This is achievable if employees are allowed to access social media at work and are encouraged to share posts.
• Identification of business opportunities. Through the use of social media, employees in charge of sales and business development can source new clients and build fruitful relationships.

There are many advantages to allowing access to social networks at the office. If you‘re hesitant to completely open the social media floodgates, try doing so in short periods, like the final three hours of the working day.

No matter what you decide, allowing access to social media is a good practice for your business. If you would like to learn more about social media and how you can leverage it in your business, we are happy to talk with you.

With the adaptation of Stage 2, companies operating in the electronic medical records will shift their focus from the capture to exchange of health information. One industry insider has recommended 10 things your EMR needs to be truly interoperable.

1. Single sign-on (SSO). Applications tend to proliferate, and if you don't allow people to switch between these applications using a common login and password, users will get frustrated and give up.
2. Context transitions. As applications grow, and you need to integrate them into an EMR, SSO won’t be enough, because you’ll still lose the “active patient or task" being performed. You’ll also need to provide for the transition of context between applications.
3. Widget publishing. EHRs often have hundreds of functions, and if some are exportable or publishable as widgets, they become much easier to integrate into new user interfaces in the future.
4. Widget consumption. EMRs will become more like containers of cross-application functionality than innate functionality, so consuming widgets will be a basic requirement.
5. Mash-ups. EMRs should allow access to their content through the content management interoperability services (CMIS) standard, thereby allowing users to unlock content they have in various health records.
6. Customizable dashboards. EMRs should provide dashboards that can be tailored by organization, user role, or even user.
7. Interactive Voice Response (IVR). IVR, which allows an EMR to interact with users through phones and other voice systems, such as Skype, will improve collaboration with patients and other physicians who aren’t at a computer.
8. Voice recognition. This will help users conduct EMR tasks more efficiently.
9. Natural language understanding. Because most EMR data is entered by humans, an EMR must integrate with systems that can convert the spoken word or typed text to structured data.
10. Customizable data import and export. A good EMR must allow customizable importing and exporting of simple lists in common formats, such as Excel, CSV and XML.

Details about these tips, and an additional two not discussed above, can be found here.

It’s hard to find someone who isn’t using social media in some way, or at the very least isn’t aware of its existence. Companies are becoming wise to this and are starting to utilize social media tools to build their brand, or bring in new customers. If your company does not use any form of social media, it may be time to look into getting your business out there.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

• Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
• Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
• Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
• Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
• Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
• Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.

Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

Most medical practices that implement Electronic Medical Records (EMRs) see a significant financial return on investment (ROI). Here are five ways that happens: You can see more patients; you'll reduce missed appointments; your claims processing will be more efficient; you'll spend less on hard technology costs; and you'll improve reimbursements. Below we discuss each in more detail.

1. You can see more patients. Once you've implemented an EMR and established good work flows, you'll spend less time documenting, allowing you more time to see more patients.

2. You'll reduce missed appointments. Cancelations and no-shows are key performance indicators. An EMR can reduce them by issuing appointment reminders, and a reduction in missed appointments can improve your bottom line.

3. Your claims processing will be more efficient. Once you've implemented an EMR, you'll spend less time filing, faxing, and retrieving charts and moving documents, which will allow claims to be processed faster.

4. You'll spend less on hard technology costs. Once you've implemented an EMR, your technology will be centralized, so you’ll make fewer ad hoc purchases. Moreover, if your EMR is cloud-based, you'll spend less on equipment overall.

5. You’ll improve reimbursements. Many EMRs have alerts that make sure you're using the correct document to satisfy reimbursement requirements—and improved legibility is a bonus.
   

   Published with permission from TechAdvisory.org. Source.

Hey, it's nowhere near the gargantuan status of Facebook or Twitter, but lesser-known Pinterest has a following, and especially if your target market is females, it can be a very versatile and unique online marketing tool – that is, if you use it the right way.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

A new and interesting application of Unified Communications (UC) is using voice technology to improve warehouse operations management. Read on to learn how UC—specifically integrating voice into the item picking and packing process—can improve efficiency, effectiveness, and safety in your warehouse.

Business processes and activities in the warehouse have traditionally been very receptive to automation, with the goal of improving efficiency and effectiveness. Automation has been focused on areas including managing stock levels, tracking stock movements, and more. The processes done on the warehouse floor itself, such as item picking and packing, are now largely run by computer-based systems. One attempt at automation included outfitting staff with handheld systems, but they proved to be impractical or prohibitive since they required the use of both hands, were complicated to use, and made the overall process too complicated. Employees have generally preferred to stick with the simple pen and paper instead. But recent advancements in human-to-computer interfaces—such as the use of voice commands instead of keyboard and mouse, pen-based, or touch based systems—promises to change this.

Using voice technology, warehouse staff and managers can now send and receive instructions via voice, using a headset connected to a back-end system that understands and processes voice instructions and can respond in a natural sounding human voice. This can result in:

• Faster and more accurate order fulfillment: Warehouse staff can be given more specific and accurate instructions allowing them to navigate the warehouse, identify specific bins or pallets containing items for packing, and be able to pick out the correct quantities for the right order.
• Cost savings: Faster and more accurate fulfillment can result in reduced costs over time as it reduces the need to redo work, avoids costly customer returns and dissatisfaction, and lessens other costs such as training time for employees.
• Improved safety: With pallets and bins stacked in long, tall rows, forklifts and other heavy machinery zipping from one place to another, and people moving around, usually in a hurry, with both hands full and sometimes distracted, accidents are commonplace in warehouses. With voice technology, this can be avoided by getting people to focus with voice commands, and freeing up their hands and body to work on other things.

Voice technology in the warehouse is new but promises to deliver great benefits for businesses who employ it. If you are interested, let us know so we can help you find out how UC can enable your warehouse or any other part of your business today.

In late February 2012, Twitter hit 500 million users. This milestone has cemented Twitter as a major Social Media player. With this large user base, companies should be seriously considering integrating twitter with their marketing strategies. Benefits of integration include increased followers, brand awareness, and potentially a better bottom line. Here are some tips for increasing your followers.

Search for companies and people you know While it’s easy to use the search function in Twitter, it can be time consuming to search for people one by one. Instead:

1. Log into your Twitter account
2. Press the # Discover button at the top of the page
3. Press Find Friends
4. Log into the various accounts available
5. Add people as followers

This is a great way to rapidly increase your followers, and reconnect with customers and contacts you may have lost contact with.

Combine your Twitter and Facebook feeds You can combine your Twitter and Facebook feeds easily:

1. Log into your Twitter account
2. Select Profile Settings
3. Select Profile
4. Select Post your tweets to Facebook
5. Follow the instructions provided

Within minutes, your Tweets will show up in your Facebook status, enabling you to reach two platforms simultaneously. Be warned, this could spam your followers, causing them to stop following you - so it’s best to keep your Tweets or status updates to the most important information.

Join Twitter Ads for Small Business This recently announced service will be up and running soon, allowing small business owners to advertise on Twitter through Promoted Tweets. This service will be released in the near future, enabling businesses of all sizes to advertise.

If you are not on Twitter, would like to join, or know more please contact us.

On one hand, social media is simple enough that a child can use it – which nowadays, is happening literally. But when it comes to business and social media, it's a different ballgame entirely. Sadly, this concept is lost on many businesses, who unknowingly commit all sorts of mistakes that actually hinder growth, rather than help speed it up.

Social media is booming. Since its introduction a few years ago, social media platforms have not only changed the way people connect on the internet, it's also changed the way business is done. When applied correctly, it's a cost-effective tool that helps businesses connect with a much larger audience and client base, as well as potential clients. That is, however, IF it's used properly.

One common mistake businesses make is the failure to draw the line between personal and professional. While showing a human aspect of your business isn't bad at all, doing it too much makes you less consistent as a business entity and makes followers or audiences lose touch of what you're really about.

Another common error is the failure to handle bad feedback correctly. More often than not, one negative comment can balloon into a full blown argument that will only give people an even more negative impression about you and your business. While you should acknowledge even bad feedback, more detailed discussion should be done privately and only between the parties concerned.

Social media is not a "set it and forget it" kind of thing. You need to constantly update and monitor your social media platforms so they don't become stagnant. People will be more encouraged to follow you on Twitter or visit your Facebook page if they have something new to look forward to every once in a while. Make sure, though, that you don't post too frequently – or worse, fall into the trap of making it too promotionally-driven, which comes across as self-serving and impersonal.

If you're interested in knowing more and drawing up a comprehensive and effective social media plan for your business, please don't hesitate to contact us so we can discuss things and better respond to any issues or questions you might have.

Have you heard of the term Unified Communications before? Curious as to what Unified Communications is all about? Read on to find out what it is and what it can do for your business.

Because of continued improvements in technology and changes in the way people work, we now have a multitude of options to communicate with one another. This can be both a boon and a curse, as not only do we have to learn and master a variety of devices from which to communicate—but also contend with an equal or higher number of forms with which to communicate. For example, not only do we make a phone call to talk nowadays, but we also chat, text, tweet, post, like, poke, huddle, share screens, do white board sessions, and more. We can do all of these whether on the desktop computer, laptop, netbook, tablet, desk phone, mobile phone, TV – and soon maybe even from the kitchen refrigerator! Not surprisingly, people have started looking for ways to tame and simplify all of this complexity—and thus was born the concept of "Unified Communications."

Unified Communications, simply stated, encompasses the organization of different communication tools and models so that it can be used and managed in an integrated way, with the goal of improving flexibility, efficiency, and effectiveness. To illustrate the benefits of Unified Communications, here are some examples of how it can be used in several business scenarios:

1. Have a "single number to call" or a simpler way of reaching people. Instead of remembering and sharing a phone number, IM handle, email address, twitter account, and more, you can have just one number or address by which people can reach you—and systems will bridge that with whatever device or application your Unified Communications happen to be on or you prefer. So you can easily have calls placed to your desk phone routed to your mobile phone when you are out, and have voice mail emailed to you as a recording in case you can't answer.
2. Reaching people when you need them. If you are working remotely, or managing remote workers, Unified Communications systems can indicate your or your colleagues' location or "presence"—i.e., whether you or they are available at the normal location, working remotely, or out in the field.
3. Synchronous or asynchronous way of working. If you work with people in different time zones you can opt to conference when your schedules overlap, or swap messages that can be answered at their convenience if they don't —and be able to track and tie all of these together.
4. Richer collaboration. If you work on projects, Unified Communications can allow you or your team to get in touch and collaborate in a richer and more interactive way. While working on a project you can chat, switch to voice calls for better clarity, or conference via video to provide more context, as well as share screens for easier collaboration—all from a single screen or session.
5. Application integration. Imagine if you had the ability to call people from your email application's address book, or initiate a web conference from your instant messaging tool. With Unified Communications that is all possible.

Unified Communications may sound expensive and complex, but in reality it can actually lessen costs and make things simpler for you and your business. Learn more about Unified Communications and what else it can do to improve your business by contacting us today.